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URL Structure
Your URLs are also critically important for search engine optimization. For instance, your URLs should contain real words and include your keywords. They should be structured in such a way that search engines can easily crawl your site based on your URLs alone.
Social Media marketing
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
Content marketing
If you want to receive relevant traffic for a specific keyword, you must rank on the first page. And if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.